About McGruff Safe Kids

McGruff Safe Kids is the National Crime Prevention Council’s officially licensed creator and marketer of the McGruff Safe Kids ID Kit (with fingerprint ink and home DNA collection instructions), McGruff Safe Kids Internet Safety Kit, McGruff Safe Kids Halloween Safety Kit, McGruff Safe Kids on Wheels Safety Kit, and the McGruff Safer Seniors Kit, all featuring McGruff the Crime Dog.

In business since 1992, millions of our kits have been used by federal, state, county and local law enforcement agencies, as well as financial institutions, community businesses and organizations and our military, to create safer communities through providing our fun, interactive child safety materials to children and their parents.  Our product line also includes 9-1-1, bullying, synthetic drug, and disaster preparedness products, providing a comprehensive approach to community safety and security.

McGruff Video Collection

What Others are Saying

“…this important information is presented in a way that will easily make sense to our youth and adult citizens and will result in making a disaster preparedness plan for their family”

Tim Mueller Linn County Sheriff’s Office

“I would highly recommend this great company to anyone who is in need of information or in need of creating a new item geared toward children.”

Fran Freeman Director of Volunteer Services at American Red Cross
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About McGruff Safe Kids

Our goal is to create safer communities while providing our fun, interactive child safety materials to children and their parents. Some people try to make the streets safe for kids, we have taken a different tack: we’re teaching kids how to stay safe on the streets.

McGruff the Crime Dog®, Scruff®, and “Take A Bite Out Of Crime®” are registered trademarks of the National Crime Prevention Council, www.ncpc.org. McGruff Kits, LLC is an official licensee of the National Crime Prevention Council.
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